Looking at the screenshots above, they all have one thing at least in common, they all contain a heading which involves different style fonts styles and sizes clumped into one or two sentences. Usually, the change in style and font size occurs to highlight the main section of a heading to make a reader take notice and let the particular writing stand out. E.g. in the third screenshot, "THE BEST MCR" contains a larger font style compared to the other sections of the sentence.
With this in mind, I may want to add this feature in my own double page spread as clearly readers must like the feature as it occurs in most double page spreads.
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